So it totally makes sense to me that individuals or even independent studios (like the Four Horsemen) would rely upon crowdfunding in order to realize their wares, but now even the major companies are crowdfunding certain products. And honestly? I'm not sure how I feel about that. In a way it makes sense, but I feel like Hasbro should have the resources to bring a product to market, and if they're not confident that said product will hit their minimum profit threshold then they just shouldn't make that product.
As it is, it creates this weird dynamic among fans and collectors where -- because the toy in question, Hasbro's massive and ambitious G1 Unicron, only gets made if 8000 people plunk down close to $600 to make it happen -- you've got some collectors actively criticizing and sniping and subtly digging at others for not helping to get Unicron made. You also have people who are in no way paying $600 for a goddamned toy -- and who don't particularly need or want a toy over two feet tall -- and so resent all parties for attempting to goad them into such a ridiculous purchase. (more...)